Exhibitor Education

Book a 15-minute meeting with the Exhibitor Services Team! Review questions, to-do items, and more.

• Check out the Show’s webinars and 5-minute instructional how-to videos! Webinars are held live and recorded for OnDemand training opportunities.
• Learn how to train your booth staff, create a press kit, food and beverage sampling regulations, lead retrieval, and more.

• Review Booth 101 for what comes with your purchase, design regulations, and Show colors.
• Need help? The Show official contractor, Freeman can assist! Check their service kit for more information.

Pro Tip:

• Island and peninsula booths (not including Lakeside Ballroom or North B2) can have a hanging sign. Ship it to the Advance Warehouse to ease your move-in.
• Loading your freight into McCormick Place yourself? Read the service kit Shipping Options & Instructions for details and guidelines.

• Exhibitors who plan to sample food or beverage on the Show floor are required to complete the appropriate food and beverage sampling or alcohol sampling form for approval.

  To access the forms, login to your Exhibitor Dashboard, click the “Services for the Show” homepage tile then “Exhibitor Forms” to complete the sampling forms.

  Food Sampling Requirements

  • Review the Safe Food and Beverage Sampling Rules to ensure a safe food sampling experience.
  • For a list of acceptable cooking devices, prohibited materials and fire safety guidelines, review the McCormick Place Regulations document.
  • Our official service provider, Lowe Refrigeration offers kitchen equipment rental. View their catalog of available rental equipment on our Official Service Provider website.

• onPeak is the only official hotel provider for the Show.
• We know plans change, so to help ease your travel planning, onPeak offers convenient hotel options with flexible change and cancellation policies.

Pro Tip: onPeak’s book now, pay later policy allows you to secure a reservation with no money paid upfront.

The Exhibitor Checklist tile within your Exhibitor Dashboard has a complete list of dates and deadlines.

• Freeman's discount deadline is April 15, 2025. Place orders before the deadline to take advantage of the discounts!
• Martz’s Lead Retrieval early bird discount deadline is March 11, 2025 with a second discount running March 12, 2025 to April 21, 2025.
• Target move-in date
  • Target move-in dates have been assigned to each exhibitor. Find yours in the Freeman Show Schedule, top right corner of the Freeman service kit.
• Move-in
  • Your booth must be claimed by 4:30 p.m. CT on the Friday before the Show. Work can't start until a representative of your exhibit has checked in.
• Move-out
  • You are not permitted to dismantle your exhibit before close of Show at 3:01 p.m. CT Tuesday and will need to plan your staffing and travel accordingly.

• Exhibitor badge registration and customer invites open with the service kit in early January of each year and are located in the Exhibitor Dashboard.
• Each exhibitor receives an allotment of free customer invites based off square feet. Use them to invite your customers to the Show for free!
• Each exhibitor receives five (5) complimentary badges for the first 100 square feet of space purchased, and three (3) badges for each additional 100 square feet of space [e.g., up to 200 square feet equals eight (8) badges, up to 300 square feet equals (11) badges, etc.].

Pro Tip: You protect yourself and your company from liability by registering your customers with customer invites instead of using your exhibitor badge allotment.