May 17–20, 2025
McCormick Place
Chicago, IL
Exhibitor Prospectus
Launch new products, generate leads and build customer relationships on a Show floor boasting 900+ product categories — and tens of thousands of industry professionals hungry for the latest foodservice innovations.
Already an Exhibitor?
Access the Exhibitor Portal to get everything you need for a successful Show experience.
Be Where the Next Big Idea in Foodservice Happens.
Upgrade Your Foodservice Connections
When it comes to showcasing your fresh innovations, cooking up pivotal connections and sourcing profit-boosting business, the 2025 National Restaurant Association Show delivers. As the Western Hemisphere’s largest and most influential industry event, the Show is the ultimate gathering place for global hospitality professionals, from buyers and operators to suppliers and manufacturers.
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Start planning for a successful Show experience.
Be Where Your Buyers Are
200+
average number of leads per exhibitor*
85%
of Show attendees influence purchasing decisions
$5M
50% of attendees represent operations with over $5,000,000 in annual sales
*Lead analysis provided by the Show’s registration partner Maritz and based on 2024 exhibiting companies with an on-site lead scanner.
Buyer Categories
The entire foodservice industry comes to the Show to find the products and inspiration they need to move their operations forward — in other words, they’re looking for solutions like yours to innovate their business! Get a taste of the Show floor product categories below.
Buyer Categories
Food & Beverage
Inspire thousands of operators and chefs who want to add exciting new flavors and ingredients to their menus.
Technology
Showcase and demonstrate your solutions that set the table for efficiency and streamlined service.
Adult Beverage
Quench buyers’ curiosity about what’s new and what’s next in bar and beverage. Learn more about the opportunities available in The Beverage Room.
Other
Dish out foodservice essentials, from tableware to packaging, to prospective new clients and get business done.
2025 Pricing – Book Early To Save!
Reserve your spot early to get the best rates!
Reach Key Decision-Makers
Make connections across the foodservice ecosystem with qualified buyers from all 50 states and 124 countries. Gain valuable face time and forge personal relationships that can’t be replicated through phone calls and email.
Reach Key Decision-Makers
Commercial-Independents (36%)
Independent restaurant owners and operators are constantly evolving their operations to meet guest expectations. Local restauranteurs and regional hospitality groups like Lettuce Entertain You are looking for products that help them reduce costs and remain competitive.
Commercial-Chains (24%)
From quick service to fast casual, pizza, pubs and novelty shops — the biggest names in the industry come together, all under one roof. Restaurant chains such as Cracker Barrel, Burger King, McDonald’s, Papa John’s, Stan’s Donuts and many more gather at the Show each year.
Non-Commercial (18%)
Keeping hungry crowds satisfied at non-commercial establishments like sporting arenas, hospitals and universities requires efficient operations and cost-effective ingredients that can go the distance. Connect with foodservice professionals and providers from leading organizations such as Aramark, Chartwells and OTG Concessions.
Retail (3%)
As the consumer demand for convenient foodservice grows, C-stores and retail operators are seeking to elevate their mealtime offerings and create a seamless customer experience. Be where buyers from 7-Eleven, Walmart and Whole Foods are in search of the latest innovations for their foodservice operations.
Lodging (3%)
Hospitality professionals, from boutique operations to mega resorts, rely on the Show for new ideas and products to create exceptional guest experiences. Showcase your unique products to decision-makers from Marriott, Hyatt Hotels, Carnival Cruise Line and more.
Dealer/Distributor (16%)
Get your products and solutions into the hands of dealers and distributors and drive new growth opportunities. As an integral link in the foodservice supply chain between manufacturers and restaurant owners, the Show connects leading companies including U.S. Foods, Sysco and Parts Town with emerging products and innovations just hitting the market.
Dig Into Your Leads
Awards
FABI Awards
Learn more about the Food & Beverage Awards and submit your application by January 22nd.
Kitchen Innovations
New to the Foodservice Industry?
Apply to be a part of the Emerging Brands pavilion and join other exhibitors who are debuting at the Show.
Valuable Face Time
4.58
attendee rating out of 5 for overall satisfaction
4.16
attendee rating out of 5 for importance to attend
4.06
attendee rating out of 5 for likelihood to return
*Ratings based on the 2024 attendee survey.
All of Foodservice Meets Here
This is the time to put your brand front and center in the industry. Build meaningful — and profitable — relationships with the industry’s most qualified buyers, May 17-20, 2025.
Make the Most of the Show
Make the Most of the Show
Savor the Show Floor Opportunities
Connect with your target audience and turn your booth traffic into qualified leads by exhibiting in one of the specialized pavilions.
Toast to Your Success
Celebrate your cutting-edge solutions and innovative food and beverage products by submitting them for the FABI Awards and Kitchen Innovation Awards.
Bring the Heat to the Emerging Brands Pavilion
Establish your company as a foodservice trailblazer in this area exclusively designed for first-time Show exhibitors who have been in business for three years or less. (Discounted pricing is available; approval needed to exhibit here.)
Tap Into Sponsorship Benefits
Need Another Reason to Exhibit?
Exhibiting at the Show not only elevates your brand, but it also helps you stay relevant in the industry. Don’t miss your chance to build exposure and gain a competitive advantage unmatched by other trade shows.
Enhanced Digital Exposure
Benefit from the Show’s digital and social media reach, which can further amplify your brand to a global audience beyond the show floor.
Media Exposure
Attract media attention for your brand and products, as the Show draws significant press coverage from both national and industry outlets.
Market Insights
Gain valuable insights into the latest trends and challenges in foodservice, helping your company stay competitive and innovative.
Competitive Advantage
See firsthand what your competitors are offering and get ideas on how to differentiate your products and services.
Connect With Us
Interested in speaking with a member of our team?
Call 312-853-2542, or email us at [email protected]
