The Beverage Room

Alcohol Producers, step into the spotlight!

As the most influential segment of the $1.1 trillion foodservice industry, beverage alcohol sales are a key opportunity for restaurateurs and bar program operators to increase revenue and enhance profits—that’s where you come in.

The Beverage Room, ideally situated at the entrance of Lakeside Center, offers a prime location for your company to engage with our audience of over 36,000 high-quality buyers and influencers throughout the four days of the Show. This is the place to connect, impress and win over decision-makers eager to elevate their business through innovative beverage offerings.

Pricing per Square Foot

All booths and subsidiary booths are required to take the basic branding package for $425 or select an
upgraded package for additional exposure.

Included Package for Alcohol Producers:

Carpeted exhibit space (black)
8’ high back drape, 3’ side drape (black) (island and peninsulas excluded)
Black Draped 6’ table (counter height)
Material handling: 1,000 lbs.

Wastebasket (1)
Daily Vacuuming & Porter Service
Ice & Lexan (for pickup each day as needed)
Monitoring bartender
Secured Storage (room temperature)

Please note: Booths with exposed corners are an additional $325.00.

Craftique Booth for Independent vintners, breweries and distillers (Documentation required for approval)

Size: 5’ x 10’ Booth (5’ wide x 10’ deep)

Pricing:
July 1, 2024 – December 31, 2024: $2,725*
January 1, 2025 – May 16, 2025: $2,825*
*Pricing Includes Basic Branding Package

Included Package for Alcohol Producers:

Carpeted exhibit space (black)
8’ high back drape, 3’ side drape (black) (island and peninsulas excluded)
Black Draped 4’ table (counter height)
Material handling: 500 lbs.
Wastebasket (1)

Daily Vacuuming & Porter Service
Ice & Lexan (for pickup each day as needed)
Monitoring bartender
Secured Storage (room temperature)

Please note: Only one 5’ x 10’ booth can be purchased. Booths with exposed corners are an additional $325.00.

Alcohol Producer Sampling Regulations:

Sampling Regulations:

Restaurant Show will supply a bartender that will monitor serving in The Beverage Room. This bartender is in charge of monitoring several booths in the area and will not be assigned to your booth. They will be monitoring to ensure all laws and regulations are being followed.
Exhibitor employees who are 21 years or older are allowed to distribute their own samples.
The Maximum Sampling Portions (per person) are:
There are no restraints on sample vessel as long as the sampling size outlined above is followed.
You MUST submit proof of having $1,000,000.00 liability insurance naming OVG Hospitality, and the Metropolitan Pier and Exposition Authority as additional insured located at 2301 S Lakeshore Dr., Chicago IL and are responsible for State and Local laws pertaining to the distribution of alcohol.
You will be required to check ID’s and follow all Illinois Liquor Laws.
Alcohol cannot be served prior to 11:00 a.m. on Sundays, per City of Chicago ordinance.

Storage Regulations:

Exhibitor must ship their alcohol to arrive in the Secured Storage Area (shipping labels will be provided).
Exhibitors must store their alcohol in the provided Secured Storage Area (located near The Beverage Room) overnight. There will be off duty police officers who you will be able to check in/out your product with. You are able to hand carry your product to/from Secured Storage at no cost.
Exhibitors are responsible for the removal of all products including alcohol products from the Show. Alcohol cannot be given out to attendees at the end of the Show.
All other associated costs not listed within the included package are the responsibility of the exhibitor.

To learn more, call us at 312-853-2542 or email us at [email protected] to find out what we can do to help your company today!