May 17–20, 2025
McCormick Place
Chicago, IL
Adult Beverage
Bar and restaurant owners and operators come to the Show looking for the next big thing for their beverage programs. Spotlight your brand’s innovations and drink it all in as a Show exhibitor.
Tap Into Buying Power
64%
of attendees represent operations with alcoholic beverage programs
82%
of attendees with alcoholic beverage programs make or influence purchasing decisions
200+
average number of leads per exhibitor
“I could not recommend the National Restaurant Association Show more. It’s rare to meet so many decision-makers in one place, and it feels like we’ve cut through all the cold calls and emails to get right to the people that matter.”
– Aimee Sedky, Co-Founder, Mockly
What’s Brewing at The Beverage Room
What's Brewing in the Beverage Room
This is the exclusive Show destination for buyers looking for solutions to refresh their beverage programs. Exhibiting here puts you in the mix with attendees who need your innovative products, on-trend flavors and profit-boosting solutions. Don’t miss this prime opportunity to connect with general managers, sommeliers and other decision-makers.
Alcohol Producers
Expand your reach in the foodservice industry’s most influential segment by offering 36,000+ attendees a taste of what you can bring to their beverage menu.
Non-Alcoholic Adult Beverage Pavilion
Craft a smart strategy that maximizes your brand exposure and positions you at the forefront of one of the industry’s hottest trends when you exhibit in this exclusive area.
Hemp Beverage Pavilion
Leverage the growing demand for hemp-based beverages in this new pavilion, where you’ll cultivate client relationships with buyers from restaurants, grocery stores, retailers, wholesalers and more.
Bar Focused Products
A successful beverage program is not complete without the accessories. Capture attention from operators looking to elevate and innovate their beverage service with unique glassware, flavored syrups, speed rails and more.
Education Sessions
Quench attendees’ thirst for knowledge of the latest trends while establishing yourself as an industry expert.
Beverage Demos
Feature your product in a tasty demo, which also includes branding opportunities and an attendee lead list from your session.
Stage Sponsor
Capitalize on an exceptional opportunity to raise brand awareness, bar none. You’ll align your company at the front of the industry while gaining prominent exposure and lead lists for all sessions on The Beverage Room Stage.
The Show To Go: One Platform, Two Benefits
Onsite Planner & Directory
The Show To Go is the official online platform and mobile app that houses your company profile and products, the official exhibitor directory, floorplan, education line-up, planner, and more.
Year-round Marketplace
As an exhibitor you’ll gain exposure to thousands of foodservice industry professionals year-round. Access to the platform is free for operators.
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Logos, Product Images & Videos
Virtual Business Cards
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Floorplan Corner Peel
Product Spotlight
View the Floor Plan
Connect With Us
Interested in speaking with a member of our team? Call 312-853-2542, or email us at [email protected]
