National Restaurant Association Show

May 16–19, 2026
McCormick Place
Chicago, IL

Badge Pricing

Experience the best of foodservice with innovative exhibitors, networking and exclusive learning opportunities through the Expo + Education Upgrade.

Overflowing with innovative exhibitors, inspiring programming and irreplaceable networking opportunities, the Show is a once-a-year opportunity to experience the best of foodservice and find the products and connections you need to grow and thrive.

Expo + Education includes exclusive operator-led education sessions that deliver innovative solutions, fresh perspectives, and future-forward ideas. The Expo + Education program is hosted in a distraction-free environment just off the Show floor, creating an ideal atmosphere for uninterrupted learning and networking.

2026 Registration Information & Fees

Attendee Categories:

(Restaurant/Foodservice, Retail, Lodging, Dealer/Distributor & Affiliated Segments)

Attendee Categories:

Regular Rate pricing
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Expo Badge $199

E+E Add-On +$250
Total = $449


Expo Badge Includes:

  • Exhibit Hall Access
  • Show Floor Theaters (including live culinary & beverage demos)
  • Keynote & Featured Sessions
Expo + Education Add-on pricing
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E+E Add-On +$250


Expo + Education Includes:

  • Exhibit Hall Access
  • Show Floor Theaters (including live culinary & beverage demos)
  • Keynote & Featured Sessions
  • 30 Operator-led Sessions
  • Exclusive Networking with Peers & Experts
  • On-Demand Session Recordings & Presentation Materials
Onsite Pricing

Expo badge $250

E+E Add-On +$250
Total = $500

Please note: Any promotional offers apply only to Attendee Categories: Restaurant/Foodservice, Retail, Lodging, Dealer/Distributor and Affiliated Segments.

For Expo + Education, please note that seating in education sessions is first come, first serve.

Restaurant Member Companies of the National Restaurant Association receive an allotment of complimentary Expo Only badge(s) as a member benefit. All communication regarding the promotional code for registration will be emailed to the main contact in your membership record

Press and digital content creators are invited to register through a dedicated link. Please review the criteria for accessing a press badge here.

Please note: The main contact should check any clutter, junk or similar folders for an email from National Association Restaurant Show (admin@email.nationalrestaurantshow.com) containing the promo code.

Non-Exhibiting Supplier

Regular and Onsite Rates
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Expo Badge $1,000

E+E Add-On +$450
Total = $1,450

Expo Badge Includes:

  • Exhibit Hall Access
  • Show Floor Theaters (including live culinary & beverage demos)
  • Keynote & Featured Sessions
Regular and onsite rates
expand_less

E+E Add-On +$450


Expo + Education Includes:

  • Exhibit Hall Access
  • Show Floor Theaters (including live culinary & beverage demos)
  • Keynote & Featured Sessions
  • 30 Operator-led Sessions
  • Exclusive Networking with Peers & Experts
  • On-Demand Session Recordings & Presentation Materials

Non-Exhibiting Suppliers
Companies that provide products or services to the foodservice industry—but are not exhibiting at the Show.

Non-Exhibiting Supplier Policy
If your company sells or markets products or services to foodservice operators and you do not have an exhibit booth, you must register as a Non-Exhibiting Supplier.

Please note:

  • Non-exhibiting suppliers may not solicit or sell on the show floor or in official event spaces
  • Distribution of marketing materials is not permitted outside of a contracted exhibit space
  • Any meetings or business activity must be conducted in accordance with Show policies
  • Companies found violating this policy may have their badges revoked without refund

Planning to Sell or Showcase Your Brand?
If your goal is to promote products, generate leads, or meet buyers, we encourage you to explore exhibiting opportunities to maximize your presence at the Show.

Why This Matters
These guidelines help protect the investment of exhibiting companies and ensure attendees can explore the show floor as intended—discovering new products, trends, and solutions in a dedicated, professional environment.

Essential Links

Safety and Security

Safety & Security

Why Attend

Why Attend

Attendee FAQs

Attendee FAQ

View Exhibitors

View Exhibitors